Foreword: Internet marketing is more response driven and it brings desired outcome compared to conventional media like print, television etc. The most important element is the target audiences with proper mechanism to capture the response towards advertisement. Advertisement campaigns on any media seldom ensure guaranteed conversion.

The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. Going global has become an economic necessity - not only for multi-nationals but for many small to mid size companies as well.

About Us: Fibre2fashion.com is one of the world's largest B2B platforms for garment, textile, fashion, and retail industries. This portal provides its members with a sense of community by providing them with information about products, services, and comprehensive business & industry information.

We, as trusted infomediary for this sector are also engaged in an ongoing research to keep a track of the latest developments within this global market segment in order to identify new opportunities to add value to the firms. Our platform facilitates sourcing and marketing requirements of apparel, textile & retail industries.

We get the decision makers from textile & clothing vertical who visit us for their complete business requirements. They put their faith in us because we have a special focus since past eight years and that is to add value to the SME / SMB’s from these segments which consists of textile, clothing, fashion, & retail. This focus has given us credibility and strong brand advocacy power amongst the target audience.

Target Segments:
a.) Fibre2fashion gets around 1,500,000 visitors every month from all across the globe. As a digital publication for textile & clothing vertical we are the biggest and widest in the world. We are a B2B portal, a trusted news desk, and an information provider for the decision makers from textile-retail-clothing vertical. Fibre2fashion is envisioned to be a market place for business in the entire value chain starting from fibre covering up to fashion. Increasing number of visitors come online to know about latest happenings, events, fairs and to communicate with their target /probable clients, through various business channels.
Data Summary

b.) SME & SMB are large business enterprises having average turnover of 300 crores annually. Fibre2fashion has a strong database of over 1.00.000 SME’s from the Textile- Retail- Clothing value chain. These Business Enterprises are subscribers of fibre2fashion for Market Reports, News, Business Articles, and IT solution requirements.

c.) Fibre2fashion is visited by more than 1.5 million visitors from the Textile-Retail-Clothing value chain every month from across 190 countries. These visitors are senior officials and the decision makers of the focused textile sector ranging from Marketing Managers, CEO’s, Directors, Production Managers, Export/Import Managers to Business Analysts, Market Researchers and other top level Managers. Site visitors visit us for authentic reliable information & business transaction.