Saturday, April 19, 2008

What is our Target?

Our principal business target is placing our client’s business or product on our portal for millions of users to access so that we can turn our web portal into a strong tool to maximize sale and business potential so that advertisers/media agencies choose us continually for future marketing campaigns.
How can we as an online publisher attract advertisers through Media Agencies?

Firstly we are a Niche Portal; Niche online publishers have the magic spell to draw lucrative ad deals. Consumer brand marketers are quickly learning that niche online communities offer smaller, but much more targeted audiences- instant focus groups with the profile marketers/media agencies want to reach.

Secondly, being a business to business portal we have got the high income group visitors visiting our portal. This relevance or the targeted audience helps us to attract a range of advertisers from the financial, retail, travel & leisure and business background to advertise on our portal and maximize their ROI.

With our online business marketing solutions like CPM, CPC, CPL models; advertisers will reach the right consumers, consumers get the brand/product information and offers they want, and we as a online portal generate new sources of incremental revenue. Lastly with the kind of reach along with a million visitations we are capable of adding value to global brands.