Saturday, April 19, 2008

What is our Target?

Our principal business target is placing our client’s business or product on our portal for millions of users to access so that we can turn our web portal into a strong tool to maximize sale and business potential so that advertisers/media agencies choose us continually for future marketing campaigns.
How can we as an online publisher attract advertisers through Media Agencies?

Firstly we are a Niche Portal; Niche online publishers have the magic spell to draw lucrative ad deals. Consumer brand marketers are quickly learning that niche online communities offer smaller, but much more targeted audiences- instant focus groups with the profile marketers/media agencies want to reach.

Secondly, being a business to business portal we have got the high income group visitors visiting our portal. This relevance or the targeted audience helps us to attract a range of advertisers from the financial, retail, travel & leisure and business background to advertise on our portal and maximize their ROI.

With our online business marketing solutions like CPM, CPC, CPL models; advertisers will reach the right consumers, consumers get the brand/product information and offers they want, and we as a online portal generate new sources of incremental revenue. Lastly with the kind of reach along with a million visitations we are capable of adding value to global brands.

Tuesday, February 26, 2008

For further information on rates & ad properties please download the link:

http://www.fibre2fashion.com/services/mediakit/mediakit_advertise.pdf

Or

reach me at,
Royce
Biz Dev
Email : royce@fibre2fashion.com

online business Services & Solutions

online marketing & campaign optimization tactics:
banner advertising - cpl, cpm, cpa, cpc, fixed costing banner advertising

electronic direct mailers (EDM) - Mailer campaigns to global 1.00.000 sme's & smb's
e-mail newsletters - opted subscribers across the globe.
news promotion, news optimization

micro-website promotion -
3 pages, 6 pages, 12 pages website development
case study listing, promotion
white paper listing, promotion
article Listings
event promotions, trade fair promotions

Merit:
For advertisers and campaign optimizers, fibre2fashion bids the opportunity of an effective medium for promotion of companies and their products & services.

Fibre2fashion is visited and used by decision takers and hence, we can proclaim that we can propagate campaigns of clients to reach to the minds of the real decision makers.

The sole aim of advertising as is known is to broadcast and push a drive into the attention of viewers, hence, attract growing response in return. Popularity of the medium is what is essential in choosing it as the runner of any promotional activity.

We do possess the same sufficiently across the globe, throughout the line of industries that we deal in; thus, ensuring the advertisers of their conversion of opportunities into business.

We are spread overall across 190 countries virtually; rest, the demographics of our portal in conjunction with our reach & popularity, hits, visits, global penetration and graphical statistics etc. is enough to speak for.
Strength & Utiltiy:

Today, fibre2fashion is not only about the textile, garment, fashion, and retail industries. Owing to our continuous exploration and discovery of the demand, we were spell bounded to expand our industry-wise coverage as much that no relevant segment is missed out.

Our industry-wise penetration and presence is tiling around the entirety of scope to serve the broadest of value chains.

Our literary reports & articles that we provide to our members and clients generate a significant attraction, as they let them act upon prudent future developments plus catalyze their evaluation of the current requisitions.

On top of it, the beauty of fibre2fashion’s advertisement solutions is that we believe in individual assignments and their individual ways of campaigning.

Hence, besides selecting one of our ways of conducting a particular promotional activity, our advertisers also enjoy the comfort to override the rules with the “all-customized” functioning; this, because the bottom line is to conquer the competition by more than the expected maximum – we understand!

However, to mention that we believe in our advertising and media solutions and we love them.
Business Review

Fibre2fashion has its superlative strength amongst the textile, garment, fashion and retail sectors; and these industries collectively occupy a major and a remarkably unique place on global stands.

In India alone, the textile industry contributes to the economy to pretty about third of the country’s export revenue.

Our products and services with inclusion of advertising, marketing and promotion solutions for client companies is the perfect example of how we have been and how dedicatedly we work towards contributing to the competitive industry market; all in aid for our clients, members and advertisers.

Our portal is looked upon as a business exchange platform for the focal as well as linked industries with having members and a database of business houses doing commerce in everything related to fibers and fabrics from one extreme to the other extreme of aligned industries.

Besides memberships, trading zones, business leads etc. our visitor-ship is also influenced from the very much valued offerings such as market watch, market intelligence reports, special critiques, industry articles – local as well as global, Industry news, and latest happenings – fairs & events etc.